Polyquaternium-69 is a quaternary polymeric quaternary ammonium salt composed of vinyl caprolactam, vinylpyrrolidone, dimethylaminopropyl methacrylamide (DMAPA), and methacryloylaminopropyl lauryldimonium chloride. It acts as a fixative for hair care formulations. Provides enhanced styling benefits compared to traditional hair gel formulations, as well as all day hold with improved high humidity curl resistance. Can be used for hold and styling benefits, or to increase shine and luster of hair. Reduces frizz, long lasting stiff hold, and enhances shine. Has low VOC.